Clothstore
Cloth is an online women’s clothing store, which was created for women who appreciate great style. You can find elegant fashion styles for any occasion. Clothstore offers stands for quality materials only. At Cloth, every woman can find something that will suit her taste, the offer includes: blouses, sweaters, fashionable dresses or stylish jackets. The selection also includes comfortable tracksuits and outerwear.
Clothstore
Aim of the project
Our goal was to develop an online store that meets the current requirements and standards. In such a situation, there could be only one choice of platform. Because of the functionality, ease of adapting the store to our needs and scalability, we opted for Magento.
Action
Teaming up with Cloth, we took steps to meet the requirements of potential customers. The main challenges were:
- implementation of a modern online store,
- adapting the site to support mobile responsiveness,
- implementation of UI/UX functionalities that make the site easy to use,
- continuous support on the front- and backend levels.
Course of action
A user-friendly website on all devices
Mobile devices without a doubt, are playing an important role in online shopping. Having this in mind, we ensured to implement proper store responsiveness to support smartphones and tablets. As we all know – websites that are not responsive cannot attract customers to make purchases on it. Thus, we made sure that product browsing or order placing on Cloth via mobile will guarantee a hassle-free experience for each customer. It’s worth mentioning, that the store was created at a time when shopping in malls was limited or completely impossible (due to pandemic). That’s why we place a strong emphasis on transparency and ease of navigation, regardless of the device used by the customer.
Purchasing through the categories
This feature is very desireable and appreciated by many customers of the store. The user can add a product to the cart from the category level – without having to visit a sub-page with the item itself. This feature comes in handy for anyone who is already familiar with the product or size. It also significantly shortens the purchase path for each of the customers. In addition, the customer’s attention is not distracted by going to a new page, thus they are still able to browse through the entire category (also seeing other assortments that might be appealing). This increases the chance of adding additional products to the cart.
Integrations, integrations and integrations!
In order to provide complex operational capabilities in the Cloth Store, we have also introduced our IDEAerp system integration to ensure top-notch performance. Our Enterprise Resource Planning system improves and automates various procedures, not only in the case of fulfillment, but also in invoicing, warehouse management, etc. This integration has also drastically reduced the order processing time.
It has been proven that customers who receive their packages quicker are more likely to return for further purchases. Additionally, the store code has been prepared for easy generation of product feeds, which will facilitate the work of the marketing department. You can run advertising campaigns in Google Ads and Facebook Ads without any obstacles. Google Analytics provides the data necessary to analyze user behavior and improve the store’s performance.
Site prepared for SEO
In addition to creating the store itself and promoting it with online advertising, it is key to adapt it for SEO actions. We did it by applying code optimization and other industry-standard solutions. The store was clearly visible in Google search from day one after launch. It was also well prepared for further SEO activities.
An additional feature was a blog tab, where customers could find inspiration for their styling. It is also an ideal space to show and highlight products and their use case scenarios. Currently, Cloth is running many inspirational articles that help many customers to choose the product suited for their needs.
Results
Cloth Store is an online boutique that features a modern store. It stands out among the competition with its high responsiveness, emphasis on user experience, ease of integration with external software, and preparation for search engine optimization.
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