Operon
Operon is a pedagogical publishing house operating on the Polish educational publishing market. It offers textbooks for all levels of school education and publications preparing for examinations at the end of primary, secondary, and high school education.
Operon
Problem
Although Operon previously had an online store created by another company, he asked us to provide professional support. Our main goal was to increase the number of purchases by optimising the online store. We faced the challenge of taking over the project from another company. Our specialists took care of the platform based on Magento 2. We aimed to solve current problems and implement new functionalities that increase conversion in the store.
Action
We started our activities with an audit of the current solution. We checked store speed, server performance, and store UX. We noticed several problems that directly influenced the user experience and decreased sales.
What have we changed and how did it affect the operation of the Operon brand platform?
Increasing shopping cart in the Magento store
While working on improving the sales dynamics in the Operon store, we also wanted to increase the value of the shopping cart. To this end, we have introduced several proven solutions. One of them was information about cart value that qualifies customers to free delivery. It aimed to influence the growth of complementary sales. To meet customer needs better, we have implemented products recommendation in the Operon store. The use of cross-selling and up-selling systems significantly translated into an increase in the value of the shopping cart. Besides, in the Magento online shop, we introduced a unique selling proposition, thanks to which we presented potential customers why it is worth shopping at Operon.
Purchase faster
The product search engine is an extremely important element in the online store. It is especially crucial when having a wide range of products available. We wanted it to be intuitive and immediately noticeable. After completing our work, it not only allowed a customer to find the article they are interested in but also it displays the proposed products and suggests keywords – e.g. the names of the textbooks.
Easier store management
We assume that the store is to be friendly not only to the customer but also to the people who manage it. While analysing the current problems, we noticed inconsistencies in the administration of the platform. By introducing functional solutions, we made the operation of the store much easier. Also, we have improved the integration of the Magento store with the ERP system, and the elimination of errors has significantly improved communication between the systems.
Earlier purchases? Why not!
Pre-sale is a brilliant IDEA! Something previously impossible in the Operon store has become a real functionality. What is it really about? Before the changes, it was impossible to purchase a product that was out of stock. The implementation of a new solution by us enables displaying and ordering even temporarily missing articles.
We keep our finger on the pulse…
Creating an online store never closes the project. After the implementation of even a new platform, its operation should be monitored on an ongoing basis in order not to be left behind. The e-commerce market is very dynamic, changing at an incredible pace. To meet customer requirements, it is important to implement new solutions. The Operon brand has just decided to entrust us with support for its website.
Results
The solutions we introduced concerned the backend and frontend areas. They allowed the store to operate faster and directly translated into its sale. Thanks to minor changes, Operon.pl has become more customer-friendly and easier to manage.
Contact us to start new project
