YOPE
YOPE is an original brand of natural cosmetics, distinguished by a unique packaging design, as well as simple and safe ingredients. The brand successfully sells its products to retail customers in thousands of chemists, pharmacies, and discount stores.
YOPE
Problem
The main goal was to enter the world of e-commerce – to create a company online store, as the client did not have one so far.
Action
As a part of cooperation with YOPE, we undertook the work related to building a simple and useful online store from the ground up, which will closely harmonise with the visual identification of the brand. The store was supposed to be modern and functional so that shopping is quick and pleasant.
Interactive sliders
To create a modern online shop that follows trends and meets the expectations of consumers, we have used interactive sliders on the home page that catch the attention right after entering the website. There are photos of the products offered by YOPE, which are currently on sale. Depending on the changing offer, the client has an unlimited possibility to change the graphics displayed on the sliders and inform buyers about new promotions or collections.
Website friendly to all devices – RDW
The days when Internet users made purchases only via desktops or laptops are long gone. Today, more than half of them use mobile devices and thus make online shopping on smartphones or tablets popular. Knowing these trends, we could not be indifferent to them and we have created a store that, regardless of the device on which it is displayed, automatically adjusts to the size of the device. This makes shopping in the YOPE online store simple, pleasant, and quick, no matter where a customer visits it from a computer, smartphone, or tablet.
Matching graphics to the requirements of Magento
One of the challenges in creating this online store was to properly match the displayed graphics of products to the Magento platform. YOPE’s assortment is diverse, and the products are presented either vertically or horizontally. Thanks to the appropriate formatting of graphic materials, we were able to adjust the size of the graphics to the product boxes, making the list with products clear and uniform in terms of the size of the displayed graphics.
Configuration of electronic payments
Taking into account the fact that for Internet users who make online purchases, speed and trouble-free passage through the purchasing process are important, we have implemented electronic payments in the YOPE store. Thanks to this, consumers, having selected the products, are interested in proceeding in the cart and paying for their purchases via Przelewy24, which enables immediate cash flow to the store’s account and faster order.
Website optimisation for SEO
Building an online store is not enough. It is very important to optimise it for search engines so that the store is not only visible on Google, but also achieves the expected results after starting positioning activities. For this purpose, when creating an online store, we took care of code optimisation, which facilitates the work on further positioning of the site.
Results
The result of our cooperation with Yope is the creation of a modern, simple and intuitive online store. In that matter, we helped to create an official sales channel for proprietary products.
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