Złote Wyprzedaże
Złote Wyprzedaże is a multi-brand online store that offers products up to 70% cheaper every day. Złote Wyprzedaże, as the European leader in the flash sales industry, cooperates with over 7,000 recognized brands, offers products in many categories, such as fashion, home, accessories. Złote Wyprzedaże has over 50 million satisfied customers around the world.
Złote Wyprzedaże
Problem
We were faced with the challenge of improving the database infrastructure that enables handling high traffic on the website. A series of problems in the database led to performance degradation.
Action
In this project, we decided to optimise the operation of large e-commerce. We used Big Data tools to process and analyse data better. In the next stages, we focused on improving the attractiveness of the portal for the user.
Changes that allowed for efficient sales
Work on the e-commerce platform
Our client has been operating in the Polish e-commerce market for years. The continuous development and growth of the company resulted in the transition from a dedicated NET platform to Magento in 2014 in connection with the planned expansion to foreign markets. Besides, the integration of Złote Wyprzedaże with the Vente-Privee group required the expansion of many existing functions and the implementation of new, innovative solutions.
Improving the database infrastructure to handle high traffic on the website
A series of problems in the database led to a decline in its performance. We re-indexed it, which restored stability and shortened the access time to the data in the database. It brought measurable benefits for our client – quick indexation is the key in the case of short, several-day sales campaigns on which Złote Wyprzedaże is based.
A coherent and transparent image of the portal and UX optimisation
One of the main goals was to standardise the portal so that it fits stylistically to the profile of the parent company, Vente-Privee. We have increased the intuitiveness and transparency of the website, and we have combined it in terms of colours and functionalities. We have also improved the store in terms of RWD so that it is fully usable on both computers and mobile devices – we paid special attention to the smooth operation of the website on iPhone and iPad devices, from which most purchases come.
Implementation of the internal affiliate system “CARO”
In line with Vente Privee’s guidelines, we have prepared and integrated a system for creating managing, and monitoring affiliate campaigns. From the functional side, the core of the system is an advanced application for creating and managing campaigns in cooperation with partners. Besides, we have implemented a monitoring and statistics system that allows for active observation and reporting of the campaign.
Personalised newsletter
Creating an online store never closes the project. After the implementation of even a new platform, its operation should be monitored on an ongoing basis in order not to be left behind. The e-commerce market is very dynamic, changing at an incredible pace. To meet customers’ requirements, it is important to implement new solutions. The brand of Złote Wyprzedaż has just decided to entrust us with support for its website.
Results
For the Złote Wyprzedaże, we have created a functional and technically functional platform. The changes we have introduced have improved the collection and processing of data. The implementation of the IDEAerp system accelerated the sales process.
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