§ 1 DEFINITIONS

  1. Administrator – Idea Commerce S.A. with its registered office in Bydgoszcz, address: 61 Jana Karola Chodkiewicza Street, 85-667 Bydgoszcz, e-mail biuro@idea-commerce.com, NIP: 7010682602, KRS: 0000875683, REGON: 36702741100000.
  2. Personal data – information about an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, by one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity, including the IP of the device, location data, online identifier and information collected through cookies and other similar technology.
  3. GDPR – Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons regarding the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.
  4. Policy – this Privacy and Cookies Policy
  5. User – any natural person visiting the Website or using one or more of the services or functionalities described in the Policy. This also includes any natural person whose personal data is processed by the Controller, e.g. visiting the Controller’s premises or sending an e-mail inquiry to the Controller.
  6. Website – the website operated by the Administrator at https://idea-commerce.com/

§ 2 INTRODUCTION

The Privacy Policy applies to the Website, the service referring to information on the Website, as well as to data provided through them, by phone, electronically or in person at the Controller’s office. By leaving the Administrator’s website, the User enters an area where this Policy does not apply. The Administrator is not responsible for the privacy policy rules applicable on websites operated by other entities.
In connection with the business activity conducted by the Administrator and the use of the Website by the User, the Administrator collects data to the extent necessary to provide individual services offered, as well as information about the User’s activity on the Website. The detailed rules and purposes of Personal Data processing are described below.

§ 3 DATA CONTROLLER AND DATA PROTECTION OFFICER

The Administrator of personal data is IDEA commerce S.A., which can be contacted by writing to the correspondence address provided above or via e-mail at: iod@idea-commerce.com (hereinafter referred to as the Administrator). The Administrator has appointed Maciej Łukaszewicz as the Data Protecion Officer (DPO). For any matters related to the processing of personal data, he can be contacted by sending a letter to the Administrator’s correspondence address with the note “DPO” or to the following e-mail address: iod@idea-commerce.com

§ 4 LEGAL BASIS, PURPOSE AND DURATION OF PERSONAL DATA PROCESSING, VOLUNTARY PROVISION OF DATA

The Administrator processes Users’ personal data for the following purposes, based on the following corresponding legal grounds:

Respond to an inquiry related to our business

If you contact us by e-mail, call us or use contact forms to arrange a presentation, meeting, obtain more information about our offer, we process your personal data on the basis of the legitimate interest of the administrator under Article 6(1)(f) of the GDPR, which we consider to be a response to the inquiry, maintaining conversation, providing information. We store the data processed for contact purposes for the time necessary to make contact/answer questions/send the ordered material, and then until the end of the calendar year following the year in which the case was resolved or the contact was completed. We store correspondence for such a period for the purposes of evidence, securing claims or defending against them, which is our legitimate interest referred to in Article 6(1)(f) of the GDPR.
Providing data is voluntary, however, failure to provide them will result in the fact that we will not be able to achieve the objectives in the form of responding to your inquiry, etc.

Conclusion and performance of a contract in connection with our business/ processing of personal data of contractors/customers, representatives of contractors/customers

If you are our customer or contractor and you enter into a contract with us, we process the personal data necessary for this purpose in order to conclude and perform this contract, i.e. on the basis of Article 6(1)(b) of the GDPR. In addition, we process personal data related to the contract for tax and accounting purposes, then the legal basis is Article 6(1)(c) of the GDPR in connection with the Accounting Act of 29 September 1994, the Act of 29 August 1997. Tax Ordinance and the Act of 11 March 2004 on the tax on goods and services. If you are a representative or contact person acting on behalf of our client or contractor, we process your personal data for the purpose of business contact, which is our legitimate interest (Article 6(1)(f) of the GDPR). For us, business contact is all correspondence (electronic, paper), as well as telephone contact regarding the concluded cooperation and the service provided, in particular: making arrangements, arranging business meetings, answering questions, directing information from our side.
The obtained personal data for accounting and tax purposes will be processed for 5 years from the end of the accounting year in which the accounting document was issued. We store the data processed for contact purposes for the time necessary to complete the contact, and then until the end of the calendar year following the year in which the contract was terminated, unless there are circumstances causing us to process the data longer, e.g. a dispute between the parties to the contract. The data necessary for the performance of the contract/consideration of the complaint are processed for the time necessary for its performance, and then until the expiry of the statute of limitations for mutual claims that may arise from the conclusion of the contract.
Providing the above-mentioned personal data is necessary for the conclusion and performance of the contract. If you do not provide your data, we will not be able to perform the contract or contact you. Providing data processed for tax and accounting purposes is mandatory, as otherwise we will not be able to comply with our legal obligations.

Correspondence via the form from the website, e-mail and traditional and telephone contact

We process data for the purposes of ongoing contact, conducting conversations, responding to inquiries, providing information – pursuant to Article 6(1)(f) of the GDPR – which should be understood as the implementation of the legitimate interest of the Administrator.
We store the data processed for contact purposes for the time necessary to make contact/answer questions/send the ordered material, and then until the end of the calendar year following the year in which the case was resolved or the contact was completed. We store correspondence for such a period for the purposes of evidence, securing claims or defending against them, which is our legitimate interest referred to in Article 6(1)(f) of the GDPR.
Providing personal data for the above purposes is fully voluntary. Failure to provide data will prevent us from contacting you on an ongoing basis and answering your question.

Collecting data as part of business contacts

In connection with the conducted business activity, the Administrator collects personal data, e.g. during business meetings or through the exchange of business cards, using LinkedIn, GoldenLine, etc. – for purposes related to initiating and maintaining business contacts. Such personal data is processed in order to pursue the legitimate interest of the Administrator and its contractor under Article 6(1)(f) of the GDPR, consisting in creating a network of contacts in connection with the conducted business activity. We process the data for the duration of the legitimate interest of the administrator, unless you object to the processing of data earlier.
Providing personal data for the above purposes is fully voluntary. Failure to provide data will prevent us from contacting you on an ongoing basis.

Complaint handling

We process personal data processed in connection with a complaint on the basis of Article 6(1)(f) of the GDPR, which is the implementation of our legitimate interest consisting in the proper consideration and handling of claims. If a complaint contains personal data of a special category, then we will process them on the basis of Article 9(2)(f) of the GDPR. We process this data until the complaint is considered and the time necessary after the completion of the complaint process for evidence purposes.
Providing data is necessary in order to carry out the complaint process. Failure to provide data will prevent us from considering the complaint.

Sending commercial/marketing information

In the event of consent to receive marketing/commercial information from the Administrator by electronic means and/or by phone, personal data is processed in order to provide the above-mentioned information. The legal basis for the processing of personal data is the consent to the processing of data under Article 6(1)(a) of the GDPR in connection with the Act of 12 July 2024 on electronic communications. If personal data is processed for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data concerning him or her for the purposes of such marketing, to the extent that the processing is related to such direct marketing. We process data processed on the basis of consent until its withdrawal. The consent may be withdrawn at any time by writing to the e-mail address indicated in § 3 above. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal. We process the data related to the above-mentioned purpose until you object to the processing or withdraw the consent referred to above.
Providing data is voluntary, failure to provide data will prevent us from sending marketing messages, which will lead to a lack of knowledge about our latest offers, promotional and marketing campaigns.

Sending the newsletter

With regard to newsletter subscribers, we process data on the basis of Article 6(1)(a) of the GDPR (consent of the data subject) in connection with the need to consent to the sending of commercial information under the Electronic Communications Law Act of 12 July 2024. We process the data until the consent is withdrawn. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
Providing data is fully voluntary. Failure to provide data will prevent us from sending you the newsletter and you will not be able to obtain information about our business activities.

Defense of Claims

If such a need arises, we may process personal data for the purposes of asserting, establishing claims or defending against claims – pursuant to Article 6(1)(f) of the GDPR – which should be understood as the implementation of the legitimate interest of the administrator consisting in pursuing its property or non-property rights or protection against claims directed against the Administrator – until the expiry of the limitation periods for possible claims, and in the case of initiating the proceedings, until their final conclusion.
Providing data is necessary, failure to provide data will prevent us from pursuing our legitimate interest.

Social networks

We have plugins of social networking sites Facebook, Instagram, LinkedIn, Youtube in order to contact their users and present content prepared by the Company on these portals and promote our own business (including: informing about new events), as well as for analytical and statistical purposes, which is the legitimate interest of the Company under Article 6(1)(f) of the GDPR, consisting in enabling contact with users of the portals, promoting and informing about their own business. We may also conduct competitions through the portals in which the user participates voluntarily. We process personal data of users of these portals when they visit our profiles or interact with them (likes, comments, messages). If you like or comment on our post, remember that it is visible to other users. We store personal data until you object to their further processing by clicking “dislike”, disliking the post or deleting a comment to the post, and then for the period required by the obligations imposed by law and/or until the expiry of the limitation period for possible claims related to the purposes of processing. Providing data is fully voluntary, failure to provide data will not result in negative consequences.
Social networks have their own privacy policies, terms and conditions and data processing rules that bind their users and which we are obliged to comply with. If you are a user of such a portal, the processing of your personal data is also subject to such terms and policies and you can exercise your rights under them.
When you browse our website that contains such plugins, your browser establishes a direct connection to the servers of the administrators of these websites (service providers). The content of the plugin is downloaded directly from the service provider and integrated into the website, which enables them to obtain information that you have visited our website – even if you do not have an account or are not logged in.
The transmitted data, including your IP address, is sent by your browser to the service provider’s servers (some of which are located in the USA), where it is then stored. If you are logged in to one of the social networks, the respective service provider can assign your visit to our website directly to your profile.
By using the plug-in, for example by clicking on the “Like” or “Share” buttons, you trigger the transmission of the corresponding information to the service provider’s server, where this data is stored. What’s more, this information can be published on the social network in question and shared with your contacts.
The purpose, scope and manner of collecting, further processing and using data by service providers, as well as issues related to contact and your privacy rights, are described in detail in the privacy policies of individual websites: If you do not want the data collected during your visit to our website to be automatically assigned to your profile on a given social network, you should log out of this service before visiting our website. You can also block plug-ins from loading altogether by applying appropriate browser extensions, such as script blocking.

Compliance with legal obligations, including obligations under the GDPR

We are obliged to comply with the obligations set out in the GDPR, i.e., m.in, the creation of registers and records related to the GDPR. We process this personal data on the basis of Article 6(1)(c) of the GDPR in connection with a legal obligation to which we are subject and Article 6(1)(f) of the GDPR, i.e. on the basis of the legitimate interest of the controller.

Compliance with the reporting obligations

We are obliged to comply with the obligations arising from the Regulation on the Single Market for Digital Services and the amendment of Directive 2000/31/EC (Digital Services Act – DSA) (Journal of Laws of the European Union of 2022, No. 277, p. 1, as amended) – in particular with regard to the consideration of notifications of hosting illegal content. We process personal data related to such reports on the basis of Article 6(1)(c) of the GDPR in connection with the legal obligation under Article 16 of the GDPR and on the basis of Article 6(1)(f) of the GDPR, i.e. on the basis of the legitimate interest of the controller. Providing personal data for the above-mentioned purpose is fully voluntary. However, failure to provide data will prevent you from filing a notification about hosting illegal content.

§ 5 DATA RECIPIENTS

We collect data directly from you if you call us or correspond with us by e-mail or traditionally, or leave it in another form (e.g. a business card, a completed form, a purchase in an online store). We may also obtain your data from companies with which we cooperate, which indicate you as a representative or appropriate contact person. The data we receive in such a case are business contact details or those contained in a power of attorney or a copy of the National Court Register if you are a representative person.

§ 6 RECIPIENTS OF DATA

We will transfer your personal data to data processors on the basis of the contract concluded with us and only in accordance with our instructions, i.e.:
  • entities participating in the order processing process (e.g. courier companies, payment system operators),
  • an accounting firm for accounting purposes and settlement of the concluded cooperation agreement,
  • a law firm, if it is necessary to defend our claims,
  • companies providing us with services of hosting, providing or maintaining IT systems, companies providing services in the field of personal data protection.
In addition, we will transfer personal data to relevant state and/or public institutions if necessary to comply with legal obligations. The recipients of the data may also be entities authorized under the law. We use Microsoft services (e.g. e-mail), but the data is processed by servers located in the EEA and, as a rule, we do not transfer data outside the EEA.

§ 7 RIGHTS OF DATA SUBJECTS

In connection with the processing of personal data, Users are entitled to the following rights:
  1. the right to access their personal data (Article 15 of the GDPR), including obtaining a copy of the data (Article 15(3) of the GDPR),
  2. the right to rectify (correct) or supplement incomplete personal data (Article 16 of the GDPR),
  3. the right to request the deletion of personal data in cases provided for by law (Article 17 of the GDPR),
  4. the right to request restriction of the processing of personal data (Article 18 of the GDPR),
  5. the right to receive their data in a structured, commonly used format and to transfer them when the processing is based on consent or a concluded contract, as well as when the processing is carried out by automated means (Article 20 of the GDPR),
  6. the right to object to the processing of your data due to your special situation – in cases where we process your data on the basis of our legitimate interest, including profiling data. The data subject has the right to object at any time on grounds relating to his or her particular situation. The Controller is no longer permitted to process such personal data, unless it demonstrates compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject, or for the establishment, exercise or defence of legal claims. Where personal data is processed for the purposes of direct marketing, the data subject has the right to object at any time to the processing of personal data concerning him or her for the purposes of such marketing, including profiling, to the extent that the processing is related to such direct marketing. The administrator will delete the data immediately.
  7. In cases where data processing is based on consent, the right to withdraw consents granted is available at any time, but without affecting the lawfulness of the processing that was carried out on the basis of these consents before their withdrawal. The consent may be withdrawn at any time by e-mail to the address indicated in § 3, i.e. iod@idea-commerce.com
  8. in cases where it is found that the processing of personal data violates the provisions of the GDPR, the User has the right to lodge a complaint with the supervisory authority, i.e. the President of the Office for Personal Data Protection with its registered office in Warsaw.
The above rights may be exercised by sending an appropriate request by e-mail or by post to the address of the Administrator’s registered office provided in § 3 of the Privacy Policy.

§ 8 TRANSFER OF DATA OUTSIDE THE EEA

As a rule, the Company does not transfer data outside the European Economic Area (hereinafter referred to as EEA). However, when using the Company’s Microsoft Office software and the services of subcontractors, there may be situations where the Company will consent to the transfer of personal data outside the EEA only when it is necessary and with an adequate level of protection, primarily by:
  1. cooperation with entities processing personal data in countries with regard to which an appropriate decision of the European Commission has been issued,
  2. the use of standard contractual clauses issued by the European Commission,
  3. application of binding corporate rules, approved by the competent supervisory authority.

§ 9 COOKIES

  1. Cookies are small files sent by a web server to the User’s browser and stored on the User’s computer. Cookies help the Administrator analyze network traffic and recognize which part of the website has been visited. Cookies do not in any way allow the Administrator to access the computer or information about the Users, except for information on how the website was used and personal data that Users provide automatically due to browser settings.  
  2. Usually, the software used to browse websites (web browser) allows the storage of cookies necessary for the functioning of the website on your end device by default.
  3. Using the settings of your web browser, you can change the settings in this regard at any time (e.g. delete cookies or block their use in the future). Below you will find information about which cookies are considered necessary and others for which we will ask for your consent to install them on your computer. Appropriate configuration of browser settings also allows you to reject the acceptance of cookies. However, this may mean that you will not be able to use all the features of the Site.
  4. Types of cookies:
    1. Necessary cookies: This type of cookie is necessary for the website to function and cannot be switched off in our systems. Necessary cookies are typically used in response to actions you make, such as setting privacy options, logging in or filling in forms. You can change your browser settings to block them, but the website will not function properly.
    2. Analytical cookies: This type of cookie allows us to measure the number of visits and collect information about traffic sources so that we can improve how our website works. They also help us to know which pages are most popular or how visitors move around our website. If you block these cookies, we will not be able to collect information about your use of the website and we will not be able to monitor its performance.
    3. Functionality cookies: This type of cookie helps us remember your privacy preferences, fill in online forms provided, remember website settings
    4. Advertising/Marketing Cookies: In order to promote certain services, articles or events, we may use advertisements that are displayed on other websites. This type of cookie is used to make advertising messages more relevant and tailored to your preferences. Cookies also prevent the same ads from appearing again.
    5. Cookie name Kind Importance Data collected Purpose of processing
      wp-wpml_current_language Functional For the duration of the session Choosing your language preference Saves language settings
      __ga Analytical 25 months Site Interactions Verification of the number of visits
      _fbp Marketing 3 months Visits to various websites. Facebook cookies. Facebook cookie that is designed to track visits to different websites
      _gcl_au Analytical, Marketing 1 day Website interaction installed by Google Tag Manager Google Tag Manager uses this cookie to verify the performance of advertisements on websites that use Google Tag Manager services
      _gat_UA-187248899-1 Functional 1 day Behaviors, traffic on the users’ website Technical monitoring of the session.
      _ga_S62XESYHHR Analytical 1 year Site Interactions Verification of the number of visits
      _gid Analytical 1 day Information about how visitors use the website, Measuring page visits and page performance
      cookies_and_content_security_policy Necessary 12 months Information about consents A cookie stores information about the scope of cookies to which the user has consented.
      test_cookie Analytical 1 day Information whether the user has consented to cookies Saves information about the user’s cookie decision
  5. Google Tag Manager On our website, we use the Google Tag Manager, which is provided by Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Thanks to this solution, we manage advertising campaigns and monitor how users use our websites. We base these activities on our legitimate interest, consisting in the promotion of our own products and services and the optimization of the website’s functioning. When you visit our website, a cookie from Google is automatically created on your device. Using a pseudonymous identifier (ID) and an analysis of the pages visited, this cookie allows us to display advertisements tailored to your interests, assess their effectiveness and carry out other operations related to monitoring your activity. Further data processing only takes place if you have consented to the linking of your browsing and app usage history to your Google account and to the use of information from this account to personalize ads displayed on the Internet. In this case, if you are logged in to Google when you visit our website, Google will combine your data with information from Google Analytics to create and determine target group lists for cross-device remarketing. As part of this process, Google temporarily combines your personal data with data from Google Analytics to create audiences.
  6. Facebook Pixel: In order to conduct effective marketing campaigns and promote our products and services, we use the “Facebook Pixel” option, which is provided by the social network Facebook operated by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA or, for users who are EU residents, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). The Facebook Pixel is a piece of code placed on our website. It allows Facebook to identify visitors to our online content as a target group for displaying Facebook ads on their social media profiles (e.g. as part of sponsored ads), which we understand as our legitimate interest (Art. 6 (1) (f) GDPR). As part of the Facebook Pixel function, it is therefore possible to display our published ads on Facebook only to Facebook users who have shown an interest in our services or who have certain common factors (such as interests in certain topics or products determined by the pages visited on our website, the products viewed) that we transmit to Facebook (this results from the operation of the pixel installed on Facebook). our website). The Facebook Pixel also helps us to understand the effectiveness of Facebook ads for statistical and market research purposes by showing whether users were redirected to our services after clicking on a Facebook ad (so-called conversion, which allows us to determine on which devices the user performs an action), in order to create so-called lookalike audiences or statistical twins (i.e. to show ads to target groups similar to existing customers) and to obtain comprehensive statistics on the use of the website. When you visit our website, the Facebook Pixel establishes a direct connection to the Facebook servers. In this way, the Facebook server is notified that you have visited our website and Facebook assigns this information to your personal Facebook user account. Further information on the collection and use of data by Facebook and your rights and options for protecting your privacy can be found in Facebook’s data protection policy at https://www.facebook.com/about/privacy/update. Specific information and details about the Facebook Pixel feature and how it works are available in the Facebook Help section at https://www.facebook.com/business/help/651294705016616 . You can disable this function as shown on the https://de-de.facebook.com/business/help/1415256572060999?helpref=uf_permalink or on the https://www.facebook.com/settings?tab=ads You can object to our use of the Facebook pixel using your personal data as follows: Users with a Facebook account by clicking on the following link: https://www.facebook.com/ads/preferences Anyone can opt out of seeing interest-based ads displayed by Facebook or its partner companies through the European Interactive Digital Advertising Alliance ( “opt-out”) by clicking on the following link: http://www.youronlinechoices.com/pl/twojewybory We would like to point out that when you unblock cookies, the data will be collected again by the Facebook Pixel.
  7. Google Analytics: In order to continuously improve our Website, we use Google Analytics, a web analytics tool Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies that are stored on your computer and enable an analysis of your use of the Site. The information generated by the cookie about your use of the website is usually transmitted to a Google server in Europe (or in a member state of the European Economic Area) in order to animate the IP address, so that it is not possible to directly associate the address with the respective user. Only after the IP address has been anonymised is this shortened IP address transmitted to a Google server in the USA and stored there. Only in exceptional cases can the full IP address be transmitted directly to a Google server in the USA and shortened there. This website uses Google Analytics with an extension for the anonymised collection of IP addresses (so-called IP masking). Google will use the information collected on our behalf to evaluate your use of the Site, to compile reports on Site activity, and to provide other services related to the use of the Site. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can object to the collection of data by us using Google Analytics tools, in particular by selecting the appropriate settings in your browser to limit the collection of cookies. The user may refuse the use of cookies by selecting the appropriate settings on their browser. However, please note that if you do this, you may not be able to take full advantage of all of the features offered by our Site. You can also prevent Google from collecting the data generated by the cookie and related to your use of the Website (including your IP address) and the processing of this data by Google by downloading and installing the appropriate browser plug-in available here: http://tools.google.com/dlpage/gaoptout?hl=pl. Rejecting cookies is a setting that prevents data from being collected when you visit this Site in the future. You can find more information about data protection in Google Analytics here: http://www.google.com/analytics/learn/privacy.html?hl=pl and here: http://www.google.com/analytics/terms/pl.html.
  8. Google AdSense uses cookies to improve the quality of ads, m.in. by tailoring them to your interests, optimizing campaign reports and suppressing ads that have already been displayed. Cookies do not contain data that can be used to identify users but may be linked to your Google account depending on your settings. Cookies are sent to your browser when you view, click, or otherwise interact with Google ads. This upload occurs even if the ad is not visible, and the page contains only ad tags. Cookies can be their own or third-party, depending on the domain they are associated with. Google AdSense uses both first-party and third-party cookies, such as those from the doubleclick.net domain, for advertising purposes. You can opt out of ad personalization at any time in Google Settings, which stops you from seeing personalized ads.
  9. Video. On our website, we embed video materials from YouTube platforms. For this purpose, we use cookies provided by Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA for the YouTube service. It is important to note that these cookies are only downloaded when you start playing the video. If you do not agree to upload them, please refrain from playing the material. When you start a video, Google receives information about this fact – regardless of whether you have an account with this service provider and whether you are currently logged in to it. This information, including your IP address, is transmitted by your browser directly to Google’s servers (some of which are located in the USA) and stored there. If you are logged in to Google, the service provider can directly link the video playback on our website to your Google profile. Elements such as the scope and purpose of data collection, the manner of data processing and further use by service providers, as well as information on your rights, contact options and configuration of privacy protection settings, are described in detail in the privacy policies of individual providers. If you do not want the data collected when you play a video on our website to be automatically assigned to your Google account, please log out of the website before visiting our website. You can also completely block plugins from loading on your website by using appropriate browser extensions, such as script blockers. We encourage you to read the detailed information contained in Google’s privacy policies(https://policies.google.com/privacy).

§ 10 SECURITY OF PERSONAL DATA

The Administrator ensures the security of personal data against unlawful disclosure to unauthorized persons, takeover of data by unauthorized persons, destruction, loss, damage or change and processing of personal data in a manner inconsistent with the provisions of the GDPR. In order to secure the entrusted personal data, the Data Controller shall take technical and organisational measures that meet the requirements of the GDPR, in particular the measures listed in Article 24 and Article 32 of the GDPR, ensuring the confidentiality, integrity and availability of the services for the processing of the personal data provided.

§ 11 PROFILING

As part of the use of our website, profiling occurs through the use of tools such as Google Analytics and Google AdSense, which enable marketing and analytical activities based on cookie technology. As soon as you consent to the installation of cookies, a Google cookie is placed in your browser that identifies your visit to our website. When you leave the site while browsing other websites that are part of the Google AdSense network, cookies trigger the display of advertisements related to our site, which may prompt you to visit our site again. The consequence of profiling is the installation of cookies and the display of personalized ads tailored to your interests within the Google advertising network, as well as statistical analysis that allows the optimization of the website and marketing activities. You can manage your cookie preferences – including withdrawal of consent – at any time in your browser settings or directly via our website using the cookie banner. The legal basis for Profiling is Article 6(1)(a), which is based on your consent to the installation of analytical and marketing cookies, expressed through a banner on our website.

§ 12 FINAL PROVISIONS

To the extent not regulated by this Policy, EU and national regulations on the protection of personal data apply. In the event of an update to the Policy, the User will be notified about it by displaying a legible information on the Website. In some cases, the User may be notified in advance about the update of the Policy, and the fact of using the Website services will mean acceptance of the updated version of the Policy. Policy last updated date: 03.04.2025.

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